Interview with Dirty Deedz founder Joe Boin

Dirty Deedz has become the number 1 Underground Streetwear brand in the whole of Perth.
If your driving around Perth i can almost guarantee you will see a car repping a DD sticker.
The man behind its success is none other than Joe Boin, he sits down with us to have a chat about all things from Clothing to Ink, and Art...............


LYG - Gday Mate how are you and where are you at the moment?

J - Im good thanx bro , im just chillin at home in front of the comp doing some design work for dirtydeedz and fillin out this for ya :)



LYG - When and where did DD first come about?

J - DirtyDeedz started in 2003 , it was a idea i had since i was back in high school i always wanted to have my own clothing label.
so in 2003 and mentioned the idea to a good mate and we thought hey we should give it a go, then we started it from there.
first off we didnt have a name for our company so i went through so many ideas and most the good ones were taken and trademarked.
then one night i watched the aussie crime black comedy movie called "dirty deeds" and i thought i really like that name..its catchy and kinda cool
so i put the idea to my mate and we both agreed on "dirty deedz" as our new company name . we spelt it with a "z" just to be differant :)
we checked for a trademark on the name in our categorie and its wasnt taken so we snapped it up :)
the we got the ball rolling from there


LYG - Any inspirations ?

J - I have many inspirations for dirtydeedz most of which come from the american streetwear labels you see today.
graffiti,tattoos,street art,lowrider culture are all major inspirations for me too


LYG - Ive noticed you have been getting pretty covered in the ink lately?

J - Yeh man ive been going a lil crazy lately hahaha.. first i started with my right sleeve which was designed and put together myself and with the skills of tattooist elmz formerly of lords of the skinz.
elmz then left the tattooing industry leaving me with no-one to do my work ...with my tattoo junkie cravings needing to be fullfilled i soon found lance daly @ cherry bomb tattoo in north perth
my mate who is a piercer there introduced me to him and ive been goin there ever since.
first thing i got from lance was my neck tattoos which i designed myself which are 2 evil and good swallows which say "sinner" one side and "saint" on the other
id say they would be my favourite so far :)
my second fav would have to be my snake tattoo which is on my left sleeve and go,s onto my chest its still not completed though.
ive still got plenty of skin left so im sure these favourites will be replaced by new ones soon to come ..hahaha






LYG - I see your a pretty good street artist, tell us abit more about that ?

J - Well ive been a graffiti writer for over 10 yrs now and have been drawing or de-facing property since i left my mums whomb :)
after a while i started getting sick of doing my art and not getting nothing for it, so thats another reason why i started "dirtydeedz" .
i also recently started air burshing about a year and a half ago which is pretty fun , ive sold a few canvasses and have got many requests for more .
my air brush work is done on a painted white board and i just use black and grey shading which gives it a tattoo style look ,i hate working with colour its not my style.
most my paintings are of lowriders and girls and just things that go with the culture i love the l.a (los angeles) style artwork and chicano art.









Ok i got a couple of multiple choice questions?

Caddilac or Chevy ? man thats a hard question ..ILL HAVE ONE OF EACH :) haha

Redbull or Rockstar ? redbull and yager miester :)

Myspace or facebook ? myspace

Jacks or beam ? nah not a fan of that syrup

mr cartoon or kat von d? mr cartoon for sure. kat von d,s deep man voice really annoys me after a while

summer or winter? summer i love ,winter is cool though cauz you can rep your favourite hoodys and beanies .


LYG - What is the stupidest thing you have ever done?

J - haha ..where do i start
getting blind drunk at black bettys night club and losing any memory from 10.30 pm onwards ..( i seriously reckon my drink got fucked with ) haha
waking up almost 8 kms away in the rain on the side of a hwy with no belongings and even my belt was gone ! ( i think i got jumped) haha
i litterally ran home in the rain not knowing what the fuck happened ,
next day i felt like shit and i called the cops to check if i had been arrested and said something bad happened to me and i didnt know what it was , they said i didnt get arrested and it wasnt on the records and probably thought i was a drunk :)..i was like hmm ok so i left it.

4 weeks later i recieve a court summons turns out i had been arrested that night for disorderly conduct and resist arrest aswell as wilful damage .. i tried to fight a mob of bouncers then got pinned down by cops and violently escaped
running off and fly kicking someones mirror off a car whilst they drove past haha then thats when the cops must of got me good ..maybe they tasered me ? fuck knows i surely cant remember haha
i try to explain my case to the judge that i think i seriously got my drink spiked and it was totally out of character for me , but i do have a history of drunken disorderlys and other drunken charges so the judge just thought i was
a lunatik piss head and gave me a whoping fine of $2200 :( and said i should quit drinking.
so i took his advice and quit drinking (for 2 weeks ) haha.....


LYG - What is the future for DD?

J - Well my old business partner had enough of the clothing game and was just recently bought out of dirtydeedz by another mate and now we are getting the ball rolling quicker then ever.
the future for "dd" looks pretty promising we are planning on going big but not too big where we look like we have sold out..we still want to be a underground label
but we want to have as many products and accesories available to our customers/supporters


And lastly can you give us 1 word to describe LYG

LYG - DOPE!


The New Summer line of DIRT DEEDZ has just dropped and is now instore so be sure to come in and check it out